My final decision for the Digipak was to use both the prism logo taken from The Dark Side of the Moon album cover, as well as the classic Pink Floyd typography as used on their album The Wall. Not only will this help to make a Digipak that incorporates messages and values associated with Pink Floyd, but also hopefully appeal to consumers who are already fans of Pink Floyd, thus instantly entering the market with aim towards these people. Due to the iconic nature of both of the images, this will merely pay tribute to the band, considering it is their song we are using. Not only this, but the vast icon that is the Floyd prism, will create immediate respect and interest to the Digipak, considering that this logo is arguably the most recognised band related symbol globally. Using this therefore removes all fears of the piece being ignored or not gaining the attention we desire / is deserved.
