Target Audience

A difficult question to answer in relation to the music of Pink Floyd is their target audience. The difficulty comes due to the fact that Pink Floyd, atypically, played music purely for their own enjoyment, and did not aim to make their pieces appealing to any mass audience. This is totally different when thinking of modern releases, where it is often the case that the track is manipulated in order to gain total mainstream audiences, thus making it totally profitable. 

However, this said, Pink Floyd still gained massive success throughout their musical career and have attained an epically large audience. Despite not aiming for mainstream success, the band has become hugely inspirational for their prowess as musical legends. However, this still does not mean that Pink Floyd's audiences are mainstream, and therefore, our product needs to follow in the niche footsteps of the band.

Nowadays, it could be said that Floyd's main audience are middle-aged people who have followed their music from a young age, and continue to purchase related media. Therefore, we need to come up with a product that fulfils the desires of these fans, but at the same time, still appealing to younger audiences who are not totally aware of Pink Floyd's music. This can only be achieved with a fresh approach to producing the product; our aim is to create a piece that suits the older audiences as well as the modern allowing us to gain ultimate saleability, and, though not originally intended by the band - unleash their music into mainstream audiences.