Using Roland Barthes narrative codes, we have analysed Blur's Coffee & TV music video. The aim was to identify Barthes' 5 codes from within the video and state these. These codes are as follows: Enigma, Symbolic, Cultural, Action and Semic.
The representation of the Enigma code is shown by the travels of the milk carton - why and where is he going? A Cultural refernce is the image of the missing person (band member) on the side of the carton. This has been lifted from American culture. The Action code is shown through the squashing of the female milk carton, much to the disdain of the protagonist milk carton. Semic code refers to the idea of a young person running away for their home - the idea that the music video entails. Finally, the Symbolic code reffers to the idea of a 'dangerous world' particularly if you are a milk carton...
These codes are particularly helpful in understanding a narrative succesfully. The ideas gained from this research can be put into good use within our music video, helping us to achieve a more rounded product that fulfils our aims of narrative structure - of which our chosen song emphasises.
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