Album Artwork Planning

An area that we have focused on after the draft of video has been completed is the important task of designing the ancillary tasks - the album artwork for our Digipak and the promotional poster. It is important to combine the ideas that feature within the music video, whilst also appealing to shoppers wishing to pick the video off the shelf. Therefore, whilst in the planning stages we decided it was a good idea to use location shots within the Digipak and the poster. This is because the location truly portrays the messages and values we wish to suggest within the music video, such as loneliness and depression. Using this location, both the outside, but also coupled with inside shots will hopefully suggest isolation. The dilapidation of the house merely adds to this feeling of isolation and lack of hope.

However, not only do we need to add imagery that relates to the video, but also the band Pink Floyd. This is because we wish to attract the worldwide audience that are already familiar with Floydian styles and imagery. Therefore, we believed it would be successful to incorporate a logo, such as that of the prism appearing on The Dark Side of the Moon in order to attract the pre-established audience.