Monday, 6 December 2010

Digipak





Considering that one of our two ancillary tasks is to complete a Digipak, it was quintessential to research previous layouts and designs for various bands; despite their genre, in order to find inspiration to create our own, giving it a interesting, yet rounded, and true to the genre case. Differing from a simple CD jewel case, a Digipak features a folded design, often made from card, placing the CD central to the design. This therefore gives ample, if not excessive room to feature both imaging and text relating towards our feature band - Pink Floyd. 

Notorious for their unique and dynamic album artwork, it's extremely hard to follow the works of Storm Thorgerson, however, due to the nature of the song we are focusing on (The Great Gig in the Sky) the messages featured require imagery different to most of Storm's work - which is normally extremely colourful and random, so it was not such a challenge as to compete with his infamous artwork.

Creating an interesting and bold artwork for the Digipak is completely essential to the success of the piece, just due to shoppers taking interest of the album placed on a store shelf. Not only do we need to make the artwork aesthetically pleasing though, but also directly related to the messages and values present in our piece / the song - The Great Gig in the Sky. Also, the artwork still needs to be relevant to Pink Floyd, stepping up to their massive reputation, therefore in hope to gain more attention to the completed Digipak. In order to do this, therefore, we decided that it would be a good idea to incorporate reference to previous works, and the general bands expectations. This will gain immediate audience respect and appreciation, particularly if any iconic symbol of theirs is used - for example the Pink Floyd prism taken from the Dark Side of the Moon album. This would generally sell albums just due to its worldwide understanding and presence. 





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